Network Ten promotes Liana Dubois to head Eleven sales

Liana Dubois  has been appointed to the role of national sales manager at Eleven – Network Ten’s digital multi-channel.

The announcement:

Network Ten today announced the appointment of Liana Dubois as National Sales Manager for its new digital multi-channel ELEVEN.

ELEVEN will be the new and unrivalled destination for fun and bold programming with particular appeal to the ‘distinctly youthful’ market.

Ms Dubois commences in her new role immediately, reporting to national sales manager Kylie Rogers.

Announcing the appointment, Ms Rogers said: “Liana has more than a decade’s experience as a sales executive with Network Ten. In her new role, we particularly welcome Liana’s combination of that experience with her energy and creativity to present advertiser opportunities that will truly reflect the ‘distinctly youthful’ focus of ELEVEN.”

Ms Dubois said: “I’m thrilled to be taking ELEVEN to market, to deliver on the full potential of this new, premium channel. ELEVEN will be particularly well suited to fostering social engagement with its core 13-29s audience, and its format will provide opportunities for a high level of sponsor integration – such as segment and program hostings – delivered in ways that will resonate with ELEVEN’s audience.”

ELEVEN will be broadcast 24 hours a day in standard definition (SD) digital transmission on channel 11, and is planned to commence broadcasting in early 2011.

Source: Channel Ten Press release


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