Network Ten stars crack under pressure in new tongue-in-cheek promo

Network Ten is launching a new station ID featuring the channel’s stars gathered in a mock support group for celebrities.

The promo will go to air on Sunday, a week before the official start of the TV ratings season.

It will feature an extension of its long-running “Seriously” brand positioning, with the tagline “Seriously Good TV”.

Channel Ten stars in the ad include Talkin Bout My Generation’s Shaun Micallef,  So You Think You Can Dance’s Natalie Bassingthwaighte, Good News Week’s Paul McDermott, Amanda Keller and Mikey Robbins, MasterChef’s Matt Preston and Gary Mehigan, and Neighbours’ Margot Robbie.

They are shown sitting in a circle looking distressed and talking about how people expect them to be “perfect” or “funny”, and forget that even though they are celebrities they also have feelings.

Keller then says they are simply feeling the pressure of making 2010 as good as last year.

Micallef replies: “Oh we’ll deliver. We’ll deliver the goods. Grasp hands my friends!”

The scene then ends with the Ten stars holding hands and chanting “Seriously Good TV”.


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