Neue Media hires new head of PR and communications as it consolidates job roles

Communications agency Neue Media has appointed Erica Moloney to the role of head of PR and communications.

The agency said the appointment comes as it looks to consolidate the roles and resources that will serve both the business and its clients during the COVID-19 crisis.

Moloney joins Neue Media as it looks to consolidate its job roles due to COVID-19

Founding director of Neue Media, Cara Cunningham, said: “In times of uncertainty and crisis, there is an even greater need for the communications function and businesses will be best served by maintaining clear and accurate communication with their customers and clients.

“Erica’s appointment will afford our clients the benefit of her extensive experience as all industries seek to navigate a way through COVID-19, while her maturity and professionalism are already proving invaluable to keeping her team motivated, engaged and performing.”

Moloney said she is taking on the challenge COVID-19 is presenting to clients.

“There will always be an appetite for quality content that keeps the wants and needs of its audience front of mind, while providing something of genuine value, regardless of the channel it is served,” Moloney said.

“At this point in time, the most valuable content businesses can provide is on the theme of reassurance – that’s not to say they have to proclaim, ‘everything’s going to be fine’, rather, it’s about knowing what matters most to each of their audience segments and crafting messaging that goes to the heart of each concern.

“While we’re likely to see an economic slowdown, the brands that will come through and thrive on the other side will be those who were canny in how they kept in communication with their key audiences.”

Moloney joins Neue Media from Villawood Properties where she was media and communications manager. Previously she has worked at ID Collective and Haystac.

Cunningham added: “Erica’s diverse background and experience, sees her well placed to provide strategic guidance, even in the face of a stalling economy, while her expertise will prove essential in reshaping what our agency looks like in a post-COVID world.

“With an in-house media team, events, social media and PR all sitting under one roof, Neue Media has a unique capability to nimbly re-gear our services to ensure we’re continually delivering value to our clients.”


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