New advertising push sees Aldi celebrating its range of Australian Made products
Aldi is celebrating its range of Australian Made products in a new TV ad.
The ad promotes Westacre cheese and The Olive Tree olive oil and features the farmers behind the product. It ends with the tagline ‘Aldi supports Aussie products because Australians deliver great quality’.
https://www.youtube.com/watch?v=duphMS0vhzo&feature=youtu.be
The campaign was created in conjunction with the Australian Made Campaign and the Buchanan Group.
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I love it that Aldi are stocking Australian made products. However, I am not going to shop there until they start paying the Australian government tax. C’mon Aldi – how much did you pay last year?
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Do the Buchanan Group only employ designers and editors from the 80’s?
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good to know I can get 2 Australian products there….
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@Nick – I really dont make my choices on buying Australian, with a condition on how much tax they pay. Almost every corporation i know tries to minimise its tax through whatever means they have. I’m just happy more Australian product is on the shelves – I try and buy Australian wherever I can (and actually prefer Australian quality produce to overseas)
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Smart marketing. Clearly their research showed the level of customer concern relating to stocking of German/European products.
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Wow, does that label want to take any more cues from Bega Tasty?
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@Lacto, Aldi always push ‘Passing Off’ laws to the test with their packaging design.
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And I was expecting a new BMF ad!
when will marketers realise they are making more long term damage to their brands compared to the short term sales they got with Buchanan ads? Such a bad commercial…
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