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New agency Rh7thm launches with CommBank, Transport NSW and Epson as foundation clients

We Are Social founder Julian Ward, and Ross Dawson, chairman of The Insights Exchange, Future Exploration Network and Advanced Human Technologies Group have launched a new agency, Rh7thm.

The agency says it will offer innovation, strategy, digital, technology, social, content, amplification and research to clients, which already include Commonwealth Bank, Transport NSW and Epson.

From Left to Right: Julian Ward, Executive Chairman & Founder; Rosanna Iacono, COO & Head of Brand; Rob Shwetz, Head of Client Strategy; Ross Dawson, CEO & Chief Futurist; Phil Brown, Head of Content

Dawson told Mumbrella: “We have listened to the market and assessed what lays ahead and developed our model specifically suited to meet those needs.

“Rather than coming out saying you are going to change things and intend to do something different, we just did it.

“We are focused on brand, behaviour, communications, technology and innovation.and what’s important is that we are putting the things we believe matter at the core of the company, rather than at the periphery,” he said.

Ward said the agency had been “engineered for new times”.

“We are putting the right things at our core to deliver more effective, agile and evidence-based marketing, technology and innovation services, with a greater range of ways to look at this both pre and post spending client dollars. The world is moving much faster than industry or agencies are.”

Rosanna Iacono, who will take on the role of COO and head of brand after C-suite and brand-lead positions at brands including Nike, Sass & Bide and Jurlique, said it is increasingly apparent the marketing and communications industry is not keeping up with the pace of change.

This, she said, led to agencies bolting on new disciplines instead of questioning, and subsequently redesigning, the agency model – “to make it simpler and more relevant to the challenges faced”.

Rh7thm said it will integrate a forward-facing marketing, technology and innovation company with a ventures group, including advisory and investment in game-changing startups and its own ventures. The group includes VR/ AR/ MR specialist MultiDimensionCorp, which provides strategic advice and development services and runs a corporate research consortium in the space.

Rh7thm aims to be a global agency extending its client offering to international offices.

Its full client list includes: Atlantic Group, Boehringer Ingelheim, BDO, Chartered Accountants, CeBit, Commonwealth Bank, Disrupt Sports, EPSON, eve, mirvac, paymentsnz, Star Alliance, TechSydney, Transport and Verifone.

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