New AI technology aims to help small businesses maintain a social presence

Global digital agency DEPT and social media management platform BIGR Social have developed a new app that uses AI to automate social media management for small businesses. 

The technology uses AI to analyse a business’ existing online presence and automatically generate personalised posts that include a caption, image, and hashtags – all scheduled for the best platforms, days, and times. 

The app aims to relieve the pressure on small business owners, allowing them more time to manage other aspects of their business.

“We are excited to work together to bring BIGR Social’s vision to life with what feels like the perfect partners in AWS and DEPT,” said Chris Smith, BIGR social CEO. 

“Their shared commitment to fostering innovation and driving digital transformation has been an incredible start to our digital product journey.”

To generate social media captions, the AI will adapt to the tone of voice of each business, based on information it learns from the business website and any existing social posts. 

In the first stage, the AI will not generate any visual content, instead using images that already exist on the business website or socials, or prompting owners to take images similar to an example it provides.

Chris De Vere, senior account director of Digital Products at DEPT said he is ‘thrilled‘ to be part of the project.  

“Our team thrives working at the forefront of emerging technology and I can’t wait to see how BIGR Social is going to revolutionise social media marketing space for small and medium businesses.”


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