‘An area of big investment’: Google talk new tech matching advertisers and publishers at IAB summit

Google Publisher Advertiser Identity Reconciliation (PAIR), a new technology that securely matches advertisers and publishers, is live, and, in a significant move, management has been transferred to the IAB Tech Lab.

Speaking at the Interactive Advertising Bureau (IAB) Data and Privacy Summit on Wednesday, Google AUNZ’s head of programmatic media, Chris Eden, highlighted the company’s ongoing commitment to artificial intelligence and data privacy.