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New app targets consumers with discounts for nearby shops

Screen Shot 2013-11-18 at 4.14.36 PMA new app, developed by 3 Electric Sheep Pty Ltd, will target consumers in the area to send them direct marketing notices on savings in nearby retail outlets.

The app, SnapItUp, lets shops communicate directly with customers that are nearby utilising the consumer’s smart phones GPS signal, its Wi-FI location tracking, or the phone’s cell-tower triangulation.

Frank Stranges, co-founder of 3 Electric sheep the developer of SnapIt Up said: “This app is the electronic version of a sign on the footpath telling you haircuts are 50 per cent cheaper this afternoon. It lets retailers run instant deals and means customers can get great savings just because they happen to be in the neighbourhood.”

Retailers sending out the deal notifications don’t have to pay for the convenience unless someone “snaps” a deal.

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