New Aptamil and CHEP campaign targets mothers returning to work
Aptamil is aiming to make mothers feel more confident about returning to work, with an integrated campaign that includes an online platform that gives guidance from child expert Dr Justin Coulson about feeling prepared for work with a young child.
The campaign is based on the statistic that 370 new mothers return to work each day, and as Australia enters its post-recession recovery, supporting women in the workplace is critical to economic growth.
The campaign, created by CHE Proximity, is led by a film directed by Justin MacMillan which follows a mum on her journey to pick her child up after her first day back at work. The platform enrols new mothers into a step-by-step return ready program, which teaches the ‘physical and emotional resilience’ in both her and her child.
