Cambodian orphan ad pulls at Aussie heart strings
Cambodian charity The Foundation for Developing Cambodian Communities has launched a television commercial designed to pull at the heart strings of Australians.
The advertisement, created by Crank Films, is called ‘Hopscotch’ and calls on Aussies to support Cambodian orphans, particularly at risk young girls.
The commercial contrasts two girls playing Hopscotch, one in a safe Australian environment and the other in a desolate camp.
The 60-second spot has launched online and according to the FDCC will be shown on television later in the year. FDCC board member Marie O’Sullivan said: “Crank have done us an enormous service and we are optimistic this will reach a wider audience wanting to make a positive contribution”.
The FDCC works with local Cambodian communities to provide shelter, education and safety for orphaned young girls.
- ‘Hopscotch’
- Directed and Edited – Nicholas Carlton & James Lawler
- Producer – Shaun McAlpine
- Executive Producer – Nigel Odell
- Cinematographer – Shyam Ediriweera
- Music and Sound Design – Dmitri Golovko
- Copywriter – Jessica Szwarcbord
- Production Designer – Ste Carey
- Production Manager – Annie Lewis
- FDCC Consultants – Aaron Lamb & Marie O’Sullivan
I like this — a lot!
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Hi visited Cambodia in 2011 and raise money with my friends to help an Orphanage/School in Siem Reap Cambodia. THey have been able to build a new water well and pump/ have a christmas with food, a drink and a pressy for 130 children, build a new road, build a hand rail for the upcoming floods and pipes. I also have taken and sent over school supplies and toys and clothing from the left overs at my kids school fetes. To help make a difference goes a long way for these children.
SHAC Smiling Hearts Association for Cambodian Children
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What’s it asking me to do? Donate, adopt, be aware, protest. I got lost with the message….
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I agree with Bruce. Yes it ticks all the production boxes but the substance has been forgotten it seems.
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Really? You couldn’t understand the message they were trying to say with “Help us give them the support they need”? Is there any way to misinterpret that?
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@ Howard… so they want me to donate money, is that it? Or do they want me to adopt a child? There’s a hell of a big difference…
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@ Bruce – I think all they’re saying is they’re asking for ‘help’. In this case it might be a donation, but I don’t think it’s that clear cut because there are probably other ways a person can help as well. If you visit the website you’d be able to find out how to ‘help’.
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