New client wins see content marketing agency Enthral expand team
Content marketing agency, Enthral is expanding its team and hired three new recruits in Sydney and Melbourne after winning several new clients.
The agency now has IGA (Metcash), Netball Australia, La Trobe University, Swiss luxury appliance brand, V-ZUG, and Australian cricketer Steve Smith as new clients.
Enthral’s founder and managing director, Cameron Smith said: “It’s by no means been an easy year for our business but it is incredibly rewarding to see the team’s creativity, passion for storytelling and hard work recognised by such incredible brands.”
With the agency’s client portfolio expanding, it has enabled Enthral to grow its team, and have welcomed Emma Robertson joining as senior producer coming from VMLY&R, where she established the agency’s in-house content offer and expanded their production team.
Enthral’s senior producer, Emma Robertson
Caley Jowers has joined the agency as producer making the move from TBWA where she was producing all forms of content; from online to large-scale TVCs for clients including ANZ, Medibank, Bumble, Origin and Nissan.
Enthral’s producer, Caley Jowers
Jordan Laing has also joined as senior public relations and content manager, from the Sydney Swans where he managed all media, PR and communications activities for the AFL team.
“The appointments of Emma, Caley and Jordan are part of an extremely important chapter for us.
“Through their extensive experience and network of contacts, they will help add immense value to our new and existing clients across earned and owned platforms to reach audiences in authentic, credible and new ways,” Cameron said.
Enthral’s senior public relations and content manager, Jordan Laing
Enthral is working with IGA to tell its brand stories and amplify its community partnerships through earned and owned media, while the team has helped Netball Australia create its Suncorp NetSetGo content.
Australian cricketer, Steve Smith, has also officially partnered with Enthral to create and support the new ‘Steve Smith Cricket Academy’ YouTube channel that the agency launched last month, with the channel already boasting over 896,000 organic views, with over 59,000 dedicated subscribers secured in the first month.
The team has also created brand content for Swiss luxury home appliance company, V-ZUG, as well as La Trobe University to support their Aspire Early Admissions Program.
Got a tip?
topics
Caley Jowers
Cameron Smith
Emma Robertson
Enthral
Jordan Laing
new clients
new recruits
PR agency
Steve Smith
