New dedicated esports marketing consultancy launches in Australia
A new games and esports marketing, partnerships and events company has launched, encouraging brands to consider engaging with the growing esports community.
Described to bridge the gap between players, brands and esports experiences, and create passion-led brand experiences, Game Focus Consulting will specialise in strategic esports initiatives, brand partnerships, community engagement, event management, and Australian and New Zealand market analysis.
The consultancy is founded by PJ Russell, a gaming industry professional with over a decade of experience working at Blizzard Entertainment, Activision, and more recently Microsoft.
