Tourism NT chooses CHEP Network as martech services partner

July 24, 2024 8:41

CHEP Network has been appointed as Tourism NT’s martech services partner, wrapping up a tender process.

The full-service ad agency’s newfound partnership with the tourism body will cover three years, encompassing “strategic stewardship in marketing technology”.

Specifically, CHEP will oversee marketing automation, experimentation, personalisation, behavioural analytics, first-party data storage, data partnership facilitations and activations, and consent management.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.