New distributor Pinnacle Films launches with The Reef

August 10, 2010 9:52

DVD/computer game wholesale distributor All Interactive Distribution (AID) has launched its acquisitions and distribution company, Pinnacle Films, to be headed by Richard Sheffield.

The company’s first releases will be Andrew Traucki’s Australian thriller The Reef, and the China/US drama Snow Flower and the Secret Fan (dir. Wayne Wang), both scheduled for early 2011. Pinnacle will be based on the Gold Coast.

“It is never easy distributing local projects, as you have to build the campaign from a blank sheet as opposed to being supplied with campaigns when acquiring international projects. While the company will be re-branded and starting afresh, the management is experienced in distributing and acquiring theatrical properties,” Sheffield told Encore.

Sheffied added that the releases strategies will vary, from wide to limited, according to the title.

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Miguel Gonzalez

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