New Electric Vehicle Council campaign takes a dig at former PM
The Electric Vehicle Council (EVC) has launched a new national campaign, encouraging Australians to make the switch to electric vehicles in their next car purchase.
The 60-second spot featured the tagline “my next car will be…” and included a playful dig at former Prime Minister Scott Morrison’s 2019 claim that EVs would “ruin the weekend”.
EVC’s chief executive Behyad Jafari said: “We know Australians are eager to make the switch to cleaner driving that would free them from dependence on volatile imported oil. We believe that the more Australians understand the advantages of EVs, the more likely they are to make the switch.
“The ads call on Australians to get behind the push to have a million EVs on Australian roads by 2027, which coincides with the Federal Government’s plan to introduce strong fuel efficiency standards.
“We need to incentivise car makers to make their best range of EVs available to Australians, so that consumers have the same choice as drivers in the United States or Europe.
“Every time a driver chooses an EV they help themselves and they help the nation. If we can accelerate this transition it will lead to substantial benefits for the Australian economy and environment, including reduced greenhouse gas emissions, improved city air quality, and energy security.”
The work is produced by Smart As Media, and will run across TV, digital and through an activation at Sydney Film Festival.
Credits
Creative: Smart As Media
Videographer: Tom Roberts
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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Behyad Jafari
Electric Vehicle Council
EVC
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