Down-in-the-dumps dog stars in New Idea campaign
A hard-done-by dog sees his life take a turn for the worse after his owner gets fresh lifestyle ideas from New Idea in a new campaign for the magazine title
The ad – with the payoff “It all starts with a New Idea” – was shot by director Mat Humphrey of Renegade Films. It was created by freelance creative team Matt Baldwin and Marie Mansfield.
The ad will air on New Idea’s Seven West Media stablemate Seven with further spend on print, outdoor and online.
Narelle Riley, Marketing Director at Pacific Magazines’ New Idea, said: “We felt it was time for us to tell a new story for New Idea, of how the magazine can be a catalyst for positive change in women‟s lives.”
Editor-in-chief Kim Wilson said: “We aim to delight, inform and entertain our readers with new ideas, which is reflected in this light-hearted creative.”
Credits
- Client: Pacific Magazines, New Idea
- Creative team: Matt Baldwin and Marie Mansfield
- Director: Mat Humphrey, Renegade Films
- Photographer: Stephen Stewart
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Fun video but you shouldn’t feed dogs sushi, particularly anything with raw salmon or avocado. The raw salmon can activate a bacteria in the dogs intestine called Neorickettsia helminthoeca that causes salmon poisoning. Avocado causes gastrointestinal upsets.
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Should enter the Advertising category in the Australian Pet Blogger Awards http://fourpawspr.com/2013-pet-blogger-awards.html
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Cute – nice one Marie.
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Love it. Great slant on recruiting some more New Idea fans. Dog’s in ads can really work….
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Love it! Clever!
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Saw this last night… the dog is one of the best actors on Australian TV.
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Love it – fanastic – should win the awards
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as an owner of a boxer, and had 2 previous boxers, both went to heaven from old age….this ad just makes me smile n love my boxer even more!! they are very precious gems!
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Well done to all involved – beautifully shot.
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So true to life like a boxer really thinks lol. Just like my boxer brizza would have done. Too funny. Gr8 MSG. Gr8 add. I can’t stop watching it over and over. My fav add. I hope it runs forever…. So well done congrats…Noel’s
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ABSOLUTELY LOVE IT!!!! VERY FUNNY & CLEVER AD
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Makes me smile and feel all warm and fuzzy. I have a boxer, can you tell ! Such a wonderful ad and true to the boxer nature.
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l love this dog , and always happy when the add comes on tv which is a change the dog is so clever
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I just love the video, clever boy.
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Reminds me of my own loving and cheeky boxer who died age 13 . I cant watch it often enough
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