Mumbrella360 recap: Does journalism still pay?

In this week’s Mumbrella360 video recap, Geoff Hird, publisher, Westwick-Farrow Media and chairman of Publishers Australia; former CommBank CMO Andy Lark; Lisa Messenger, owner and creative director of The Messenger Group; Andrew Jaspan, editor and executive director of The Conversation; Mumbrella’s Tim Burrowes; and Alan Oakley, network editorial director for News Corp discuss existing and emerging models of journalism.

‘What we’re doing is truly fucking amazing.’

Andrew Jaspan on the business model of The Conversation, connecting the public with academics who were previously locked in the ivory tower, Fairfax banning its editors from editing its websites, how the publication used search engine optimisation and social media to drive its content, the goal of putting the public’s trust back into journalism. Lisa Messenger talks about her magazine and CommBank’s involvement with the publication.