New Idea editor-in-chief Kim Wilson joins Kidspot.com.au

New Idea editor-in-chief Kim Wilson has been appointed editor-in-chief of NewsLifeMedia’s parenting website Kidspot.com.au.

Wilson, who commences in the role in mid-September, will be responsible for growing NewsLifeMedia’s mass market female portfolio and maintaing Kidspot.com.au’s market position with Australian women while expanding the editorial offering of the brand.

NewsLifeMedia CEO Nicole Sheffield said in a statement: “Kidspot.com.au is the original thought leader in digital publishing, it revolutionised connecting with women, not just as mums but as CEOs of the household. The opportunity to attract someone of Kim Wilson’s calibre to NewsLifeMedia to lead our offering for Australian women at this time of growth in the business is incredibly exciting.

“Kim is an experienced and focused editor with extensive media experience and a strong market understanding. She will look to expand our mass female offering and I’m anticipating a number of launches in the women’s space under her leadership. This combined with the reach, engagement and connection of the Kidspot.com.au platform and the smarts of Kim Wilson will be an unstoppable force.”