New Idea marks 110th birthday with brand campaign

New Idea, the women’s magazine published by Pacific Magazines, has launched a new brand campaign and undergone a design refresh.

Taglined, ‘It starts with a New Idea’ the campaign marks the magazine’s 110th birthday.

It features a 24-page guide to landmark Australian moments from the past 110 years, and a look at New Idea’s ads over the years.

Narelle Riley, marketing director, New Idea, said in a press release: “We know the brand is strong, well-established and widely recognised – with a copy of New Idea sold every two seconds. We just wanted to reinvigorate its position in women’s lives. The campaign is a step away from the rational, tactical executions we are familiar with, to showcasing the title’s personality and attitude – all within a beautifully shot package.”