New identity for Maurice Blackburn; launches first brand work with Howatson + Company

Maurice Blackburn Laywers is helping Australians turn around their tough situations, in a first brand campaign from Howatson + Company, which also features a new brand identity from, Re, its first update in 12 years, Mumbrella can reveal.

The new campaign focuses on the services Maurice Blackburn provides, helping clients avoid upending their lives and being “turned upside down”.

General manager, marketing, Caroline Ruddick told Mumbrella the rebrand came after Maurice Blackburn noticed a “clear shift” in how people were feeling and coping post-COVID, regardless of whether they were a partner of the law firm, as well as a wider shift in culture generally.

This also included realising that life has become tougher under COVID, Ruddick said, and that its clients needed Maurice Blackburn as someone “to rely on, and be their rock”. She said the upside-down theme of the new campaign spot “is trying to connect with that feeling when something bad happens” and then desperately wanting to get things back to where they were.