New Lonely Planet boss is digital heavyweight

matthew-goldberg-lonely-planet2Travel guide Lonely Planet has announced that its new global CEO is a digital evangelist who will be joining the Melbourne-based publisher in March with a brief to drive its multiplatform growth.

Matthew Goldberg was previously senior VP of digital strategy and operations for Dow Jones. The move sends a strong signal that owner BBC Worldwide’s strategy for Lonely Planet will revolve around developing its digital offerings to complement its print titles.  

Goldberg led operations for the Wall Street Journal’s digital network including and And before that he worked at Bertelsmann, where cross platform media was one of his key responsibilities.

Goldberg, who attended the University of Melbourne in the 1990s, said he would be looking to “reach new audiences lonely-planet2across all relevant platforms and channels”. He added: “I’m excited to be joining such a highly regarded organisation.”

BBC Worldwide’s MD of Global brands Marcus Arthur said: “Matt is a compelling candidate for this role. He has extensive experience in print and digital media.”


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