New-look Gumtree homepage adds more ad space
Gumtree has revealed a new-look website, and expanded the advertising capacity of its homepage.
The release:
Australia’s number 1 free classifieds, Gumtree.com.au, today unveiled its new refreshed home page design providing the 4 million Australians who access the site each month a simple and more seamless experience when navigating and searching. In addition to the new look and feel, Gumtree has expanded the advertising space on the website, including a home page takeover option for brands.
Gumtree Head of Advertising, Laura Hill, said: “Gumtree sees over 4 million people access the site on a daily basis. This number continues to increase, and as it does, we need to ensure we are providing Australians with a better, more enjoyable experience when using the site.”
“The changes will not only make the consumer journey on Gumtree more seamless, but also provides greater opportunities for advertisers looking to reach one in five Australian online users. Since its inception in 2007, Gumtree has grown to become one of Australia’s leading digital destinations with over 375 million monthly page views and roughly one new ad listed on the site every second,” Hill added.
Greater advertising options
The new structure combines current advertising space with the new home page offering for greater flexibility and impact for brands.
Website changes
Aesthetically, the design of the website has been updated including refreshed imagery and a new navigation menu. From a usability standpoint, there has been a number of additions to help consumers navigate and view listings with ease, including:
- Recently viewed: This new section brings together all of the listings the user has recently looked at in the one place.
- Saved searches: Next to recently viewed, saved searches stores all searches that have been saved.
- Seller widget: A new widget that allows sellers to manage and view their ads via quick links.
Source: Gumtree Press Release
