New MasterFoods campaign from Clemenger BBDO Sydney

Clemenger BBDO Sydney has brought three human-sized sauce bottles to life in an online and out of home campaign for MasterFoods.

The work builds on the brands ‘Go Rogue With Flavour’ platform launched earlier this year and depicts tomato, barbeque and American mustard bottles reminiscing about barbecues past.

MasterFoods director Bronwyn Powell said the campaign is designed to capture the “relaxed lifestyle and culture of Australia”.

“This campaign celebrates the iconic MasterFoods sauce brand in a way that is all about having fun, cutting loose and being silly with sauce, as Aussies have done for generations,” she said.

“People connect over food and flavour – and that’s worth celebrating with a laugh now more than ever.”

Clemenger BBDO Sydney ECD Darren Wright said the creative reflects the brands association with “good times”.


Client: MasterFoods

Mars Food Marketing Director: Bronwyn Powell

MasterFoods Marketing Manager: Grant McKee

MasterFoods Brand Manager: Sally Burtonwood

MasterFoods Campaign Manager: Jasmine Randall

Agency: Clemenger BBDO Sydney

ECD: Darren Wright & Brendan Willenberg

Creative Team: Ian Broekhuizen & Malcolm Caldwell

Planner: Brona Kilkelly

Group Business Director: Conor Walsh

Senior Account Manager: Anna Mounsey-Heysham

Sound Design: Robbie Balatincz

Senior Producer: Katrina Maw


Director: Chris Hill

Producer: Megan Ayers

Exec Producer: Alex Tizzard

Production Co: Airbag

Casting Director: Peta Einberg

Grade: White Chocolate

Online/SFX: Toby Royce


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