New MasterFoods campaign from Clemenger BBDO Sydney
Clemenger BBDO Sydney has brought three human-sized sauce bottles to life in an online and out of home campaign for MasterFoods.
The work builds on the brands ‘Go Rogue With Flavour’ platform launched earlier this year and depicts tomato, barbeque and American mustard bottles reminiscing about barbecues past.
MasterFoods director Bronwyn Powell said the campaign is designed to capture the “relaxed lifestyle and culture of Australia”.
“This campaign celebrates the iconic MasterFoods sauce brand in a way that is all about having fun, cutting loose and being silly with sauce, as Aussies have done for generations,” she said.
“People connect over food and flavour – and that’s worth celebrating with a laugh now more than ever.”
Clemenger BBDO Sydney ECD Darren Wright said the creative reflects the brands association with “good times”.
Credits:
Client: MasterFoods
Mars Food Marketing Director: Bronwyn Powell
MasterFoods Marketing Manager: Grant McKee
MasterFoods Brand Manager: Sally Burtonwood
MasterFoods Campaign Manager: Jasmine Randall
Agency: Clemenger BBDO Sydney
ECD: Darren Wright & Brendan Willenberg
Creative Team: Ian Broekhuizen & Malcolm Caldwell
Planner: Brona Kilkelly
Group Business Director: Conor Walsh
Senior Account Manager: Anna Mounsey-Heysham
Sound Design: Robbie Balatincz
Senior Producer: Katrina Maw
Production:
Director: Chris Hill
Producer: Megan Ayers
Exec Producer: Alex Tizzard
Production Co: Airbag
Casting Director: Peta Einberg
Grade: White Chocolate
Online/SFX: Toby Royce
