New metric to reveal how much advertisers are spending on TV

ThinkTV participants Nine, Seven, Ten, Multi Channel Network (MCN)/ Foxtel and SBS have announced a new metric – Total TV – which will showcase commercial TV’s revenue from advertisers and their agencies.

The Total TV metric will include metropolitan and regional revenues from commercial broadcasters Nine, Seven and Ten, as well as MCN/Foxtel and SBS. In addition, the Total TV figure will include revenues from long-form AVOD (advertising-funded video on demand).

The metric will be calculated using figures compiled by KPMG from information supplied by each participant.

For the July to December 2016 half year, the Total TV market declined 2.72% to $2.23 billion. AVOD revenue, which remains a small part of overall revenue, grew by 48% to $38.1 million.

CEO Kim Portrate said the metric furthers ThinkTV’s proposition that TV gives brands a transparent, measurable and safe platform on which to advertise.


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