New Mumbrellacast: ARN’s shock bid for rival SCA; Telstra’s agency shake-up; Is marketing dead?; Voice advertising fall-out
This week:
ARN makes a shock bid for rival SCA – what will happen, and what does it mean for the broader media landscape?
Also today:
- Marketing is dead. It sounds provocative, but could adland guru Kevin Roberts be onto something?
- Telstra announces a major shake-up to its brand and marketing agency roster
- And with the Voice referendum now behind us – we look at where it all went wrong for the yes vote, and the role advertising played in the decision
Get the latest episode every Wednesday.
