New Mumbrellacast: ARN’s shock bid for rival SCA; Telstra’s agency shake-up; Is marketing dead?; Voice advertising fall-out

Join Neil Griffiths, Adam Lang & Sean Aylmer for the Mumbrellacast: a look at everything under Australia’s media and marketing umbrella.

This week:

ARN makes a shock bid for rival SCA – what will happen, and what does it mean for the broader media landscape?

Also today:

  • Marketing is dead. It sounds provocative, but could adland guru Kevin Roberts be onto something?
  • Telstra announces a major shake-up to its brand and marketing agency roster
  • And with the Voice referendum now behind us – we look at where it all went wrong for the yes vote, and the role advertising played in the decision

Get the latest episode every Wednesday.


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