New Mumbrellacast episode to delve into radio ratings
The refreshed Mumbrellacast will be released this afternoon, with a close look at one of the most remarkable radio surveys in recent years.
Yesterday’s GfK Radio Ratings saw Melbourne’s 3AW surge ahead, and major drops across all three of Sydney’s top stations: 2GB, KIIS, and Smooth.
2GB’s Ray Hadley yesterday took to the airwaves to ask how it was possible for all leading stations to drop by such large margins, questioning the new ratings methodology introduced by GfK this year.
In today’s Mumbrellacast, former radio executives Adam Lang and Michael Thompson will look at the numbers, the reaction, and why these figures matter so much to marketers and media buyers. They’ll also discuss the other stories making news this week on Mumbrella.
Hit follow on the Mumbrellacast on your favourite podcast platform to get the latest episode as soon as it’s released.
