The Pistol highlights Aussie science in new ADVANCE pet food campaign
Australian science has undoubtedly advanced the world, from Wi-Fi through to ultrasounds. Now, in new creative for ADVANCE pet food, digital agency The Pistol is showing how our furry friends can also benefit from local scientific breakthroughs.
Digital agency, The Pistol, has partnered with parent company Mars Petcare for the campaign, which will appear across TV, online video, social media, and Spotify until the end of the year.
“Our long-standing partnership with Mars has allowed us to witness the ADVANCE brand go from strength to strength in recent times,” explains The Pistol CEO, Jaime Nosworthy.
“Following the development and deployment of the new ADVANCE website this year, partnering on this creative campaign to support their next chapter of growth is an absolute privilege.”
Mars marketing portfolio manager, Kleanthis Mantzouranis, said: “The Pistol has been a critical partner in the success of our digital transformation strategy, and we were excited to see what they came up with for our latest campaign for ADVANCE.
“This campaign creates a meaningful connection with pet parents by highlighting local relevance and we were able to execute through their dynamic creative. We look forward to seeing this truly integrated approach grow the value of our brand.”
Credits:
The Pistol:
Chief Executive Officer: Jaime Nosworthy
Creative Director: Ryan Ross
Art Director: Thomas Crimmins
Production Coordinator: Brooke McKay
Strategy Directors: Julia Lake and Yulia Edirisinghe
Account Director: Rinaldhy Oosterman
Senior Account Manager: Samantha Wong
Mars Petcare:
Marketing Portfolio Director: Miguel Rivera
Marketing Portfolio Manager: Kleanthis Mantzouranis
Content Strategy & Ecosystem Manager: Jules Lau
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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