The new Mumbrellacast will be released this afternoon, with a look at the PR crisis engulfing Qantas.
New Qantas CEO Vanessa Hudson has an extraordinary challenge ahead of her: restoring trust in Australia’s national carrier.
In today’s Mumbrellacast, Adam Lang and Michael Thompson take a look at the brand damage done to Qantas over the last couple of weeks, and why turmoil at one of Australia’s most high-profile companies matters to the media and marketing industry.
They’ll also discuss other stories making news this week on Mumbrella, including Upfront season and the apparent problems adland has with negative feedback.
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