Freightliner heads to the outback for heavy-duty model Cascadia

Truck manufacturer Freightliner has launched a new work for its heavy-duty truck Cascadia, hauling to Hughenden, four hours inland of Townsville, and back to showcase its functionality.

The campaign was developed by independent creative agency Akkomplice. Targeting owners and drivers alike, the 30-second TVC put the Cascadia through its paces and was tested in the Australian outback.

Marketing manager at Freightliner, William Keaney, said the work is Freightliner’s take on an impactful truck ad that aims to differentiate the brand from big truck players.