Renault campaign adds a twist

Renault has launched a new campaign to kick off the fourth generation of the new  Clio, featuring the tag line “seriously stylish, so you don’t have to be”. Each ad in the series from Naked Communications starts off with apparently stylish people suddenly losing their dignity.

The ads feature seductive scenes and a setting saturated in red, followed by tongue-in-cheek humour including a model falling over on a handful of beads. The second shows her male suitor receiving a surprise wet willy with a damp finger poked in his ear.