Renault campaign adds a twist
Renault has launched a new campaign to kick off the fourth generation of the new Clio, featuring the tag line “seriously stylish, so you don’t have to be”. Each ad in the series from Naked Communications starts off with apparently stylish people suddenly losing their dignity.
The ads feature seductive scenes and a setting saturated in red, followed by tongue-in-cheek humour including a model falling over on a handful of beads. The second shows her male suitor receiving a surprise wet willy with a damp finger poked in his ear.
The ads will play on television and cinema screens and receive outdoor and digital support.The Renault Clio is one of the brand’s best selling vehicles.
David Henderson, marketing director at Renault, said in a statement: “We like to be stylish and stand out, but we also don’t want to take ourselves too seriously.
The campaign is further supported by an interactive digital component, the ‘Clio Pose-Off Competition.’inviting consumers to take a non-flattering “selfie” to show their “not so seriously stylish” side.
Like em.
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You didn’t get to see much of the car. Which looked pretty cool from the fleeting glimpse they gave you.
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