New research reveals Australians will buy fewer gifts to balance cost of living: Pureprofile

October 19, 2022 2:50

New research conducted by global data and insights company, Pureprofile Limited, has shown cost of living hikes will see Australians buying fewer gifts this Christmas as families work within narrower budgets when compared to previous years.

Based on a nationally representative sample of 1080 panel members, Pureprofile’s 2022 Christmas Report features insights spanning a four-year period and highlights changes in behaviour from 2019 to 2022.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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