Christmas gift spending unaffected by COVID-19 for 62% of Aussies, Pureprofile finds

October 26, 2021 10:09

According to new research conducted by data and insights company, Pureprofile 62% of Australians are displaying resilience and expect that COVID-19 will not impact their spending on Christmas gifts, versus 54% in 2020.

However, 26% expect that COVID-19 will cause them to spend less on gifts (26%) than spend more (12%), but this discrepancy is significantly less than last year (39% and 7% respectively).

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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