New retail media specialist agency launches
A new agency specialising in onsite retail media , has launched by co-founders and directors, Mary Arbuckle and Irina Dwyer.
Boasting extensive brand experience from the likes of Bunnings, Dulux, Simplot, Sorbent, General Mills, WesHealth and Specsavers, the launch of Buckled Up comes as retail media is estimated to be attracting more than $1 billion in ad spend.
Buckled Up hopes to simplify the channels for brands, by planning, buying, managing, and measuring all onsite retail media activity, which is managed through retailers’ online self-service systems.
