New Seven show Dance Boss premieres with 599,000 viewers

Seven’s newest show on its programming slate, Dance Boss, premiered with 599,000 metro viewers at 7:30pm.

The program, hosted by Dannii Minogue, was up against Nine’s The Block and Ten’s Australian Survivor and proved most popular in Melbourne with 186,000 viewers.

Dance Boss premiered with 599,000 viewers

Thought it was unable to defeat The Block, which pulled in an audience of 1.135m, it did beat Australian Survivor, which averaged 592,000.

It did not appear among the key advertising demographics, which are made up of the 16-39s, 18-49s and 25-54s. Instead, The Block led all demographics.

The new season of Doctor Doctor also premiered on Nine last night, and pulled 726,000 metro viewers from 8:40pm. It was able to attract a bigger audience than Ten’s popular show Have You Been Paying Attention, which had an audience of 661,000 across the five metro cities at 9pm.

Australian Story, which ran on the ABC at 8pm, had 639,000 metro viewers. Four Corners, which ran later in the evening and looked at some of the ‘hidden’ secrets inside Facebook, had an audience of 517,000. Media Watch’s metro audience was 465,000.

Overall, the most popular program of the evening at Seven News, which at 6pm achieved 1.152m metro viewers, which had a bigger audience than Nine News in Sydney, Adelaide and Perth.

Nine News, which had 1.047m metro viewers, was more popular in Melbourne and Brisbane.

But Nine comfortably won the evening with a 23.2% main channel share, beating Sven’s 16.8% and Ten’s 13.2% share. ABC wasn’t far behind Ten on a 12.8% share while SBS’ share was 4.6%. Total network share went to Nine as well – at 30.8%. By comparison, Seven Network’s share was 26.8% and Network Ten finished with a 19.1% share. The most popular multichannel was 7mate – with a 4.6% share – the same as SBS’ total share.


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