New sports media brand 20Four is to launch next month giving fans behind-the-scenes looks into the lives of sporting stars.
20Four says it will include cricket, AFL and rugby league stars
20Four says it will show what life is like as a professional athlete both in competition and in everyday life.
Accoridng to 20Four “all of Australia’s major sporting codes” will be covered including AFL, Rugby League, Netball, Cricket, Surfing, Snowboarding and Moto-X .
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Former Fox Sports Australia head of strategy, research and analysis, Chris Haigh is fronting the company as CEO. Haigh left Fox Sports after his one-and-a-half year stint to start 20Four in August last year.
The company says that the management team also includes executives “from backgrounds such as the AFL, Fox Sports, Mindshare, News Corp and William Hill” but it has declined to name any of them at this stage.
A spokesperson from 20Four told Mumbrella: “Not only will we build unique audiences for this content but we will be able to harness the significant social reach and influence of the athletes themselves. We focussed on creating authentic branded and unbranded content that fans will want to see and won’t be polluting the user experience with pre rolls, banner ads or click bait.”