New strategic marketing consultancy launches, first client work unveiled
A new Brisbane-based strategic marketing consultancy has officially launched, with its first piece of client work released last week, Mumbrella can reveal.
Orizan, created by Meyrick Adams and Casey Midgley, has been designed to service the evolving marketing needs of Australian brands. With growth top of the agenda, the consultancy is described to help clients unlock new revenue opportunities, while adapting to changing economic environments, with many marketers being forced to do more with less.
The founding duo insist its strategy-first approach will allow clients to collaborate from the inception of campaigns, offering the potential to scale up through its network of dedicated specialists for social, digital, AI, media and creative.
Adams – who will hold the title of director at Orizan – brings over 30 years of experience in media to the consultancy, with stints at Austereo, OnRadio, MTV Australia, and more. He has worked with iconic brands including Lorna Jane, Vodafone and Schick.
“Complex business problems often require sophisticated innovative solutions. Which is why we need to take a holistic view to best support a client,” Adams said.
“For us it’s best strategy wins. Channels with lower margins may best suit our clients’ needs, as every campaign approach is as unique as their business. Casey and I both have the battle scars from having experienced most things our industry can throw at us. And clients have been receptive to having senior counsel guiding the projects from inception, through to campaign effectiveness and reporting.”
Midgley, also director at Orizan, brings the creative, having run brand and design shop Maker Street Studios for the past 12 years. His experience includes Brisbane Airport, Snap Fitness, Hygain Feeds, and countless start-ups across Australia.
“Our collective experience puts us three decades ahead of the ‘employee mindset’ – resulting in a better understanding of C-suite priorities. For us, every project is about delivering value and unpacking where the real business problems sit,” he said.
“Because unfortunately, not every business challenge can be solved with an ad alone. Brands need a panoramic, considered and intentional approach to creativity. One that suprasses the singular nature of an advertising campaign. Especially consumers of today, who require more trust and alignment with brands as they’re led through buying cycles.”
Orizan has already begun working with Braille House, Union Shopper, and Hog’s Breath Cafe, with its first piece of work for the latter launching last week.
To celebrate the Australian franchise’s 35th anniversary, the multi-channel campaign follows a nostalgic journey back to the 90s, where Hog’s Breath Cafe hit it’s stride.
“The world of marketing continues to evolve, and right now, the industry fails to match it. To meet the shifting needs of business leaders we’ve deliberately chosen a collaborative and strategy-first approach. Getting the strategy right shines a light on the other parts of the puzzle we need to pull together to ensure we’re delivering real value,” Midgley continued.
“Those weighed down by inflated teams, can result in agencies trying to stick square shapes in round holes for clients. Being flexible and able to pivot on ideas quickly, has never been more important.”
Credits:
Creative direction and rollout by Orizan
Radio creative, scripting and production by Orizan
Social and Digital Advertising by Eightball Media
TVC Production and post by Willseye
Stills by Orizan and FoodieShots
Media placement by Blue Ocean
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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Casey Midgley
Hog’s Breath Cafe
Meyrick Adams
Orizan
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