Sparro by Brainlabs wins media pitch for major sportswear brand
Global sportswear retailer Under Armour has appointed indie digital marketing agency Sparro by Brainlabs as its full-service media agency following a pitch process, Mumbrella can reveal.
The agency has been tasked with managing paid digital media, above-the-line media, SEO and affiliate marketing for the brand.
Priscilla Larke, head of marketing at Under Armour, said Sparro’s digital-first approach and its above-the-line capabilities were impressive, and drew her to the agency.
This is an increasingly threatening partnership. Smart people that people want to work with.