New technology platform Q-83 launches to authenticate Instagram influencers
Q-83, a new technology platform which helps Instagram influencers authenticate their commercial value, has launched.
Influencers are able to link Q-83 to their Instagram account which enables brands and agencies to pull account metrics and data on demand.
The new platform is free for brands and agencies to use, however, influencers will have to pay a fee of $9 USD a month.
Q-83 aims to provide influencers with the tools to prove their authenticity and value based on audience demographics rather than the size of their audience.
Founded by Anthony Richardson, a brand ambassador for Lulu Lemon and managing director of Ausfit Torsion Bars, says Q-83 aims to help brands and influencers “establish a real-time authentic relationship”.
Richardson said in a statement: “It’s simple to see why brands and agencies are already on board: Q-83 aims to bring trust to the influencer marketing channel as a whole.
“We are driven to provide influencers with the tools to understand their audience and better commercialise their value in a transparent honest way.”