New Tooheys TV ad takes trip through the generations in first creative work by Host

Tooheys has given a nod to the past in the first work for the alcohol brand by new creative agency Host.

The 60-second TV ad showcases small ‘have-a-go successes’ enjoyed by Australians through the generations with each success toasted with a Toohey’s beer.

The commercial ends with the Toohey’s brothers raising a glass at the opening of their factory in 1869.

Lion brand director Tanya Marler said the creative work, the first from Host since it won the Tooheys account in February, captures the brand’s evolution and will resonate with drinkers.

“Working with Host has been an exciting journey for us. The have-a-go philosophy of the brand is a fundamental part of Tooheys’ history and vision, and the whole Host team have come up with something that just encapsulates both of these elements brilliantly,” she said.

“It doesn’t matter if you’re enjoying a home cooked meal in the backyard, spending time with friends and family on the weekend or doing a bit of DIY with your mates, celebrating life’s little achievements with a Tooheys is a moment that has transcended generations.”

Host executive creative director, Julian Watt, said: “We’re proud to work on a brand as iconic as Tooheys. For 145 years, it has been earning its place in people’s lives and this campaign shines a light on that rich heritage and spirit.”

The new campaign also flags the recent addition to the Tooheys portfolio, Tooheys Darling Pale Ale, named after the first Tooheys brewery in Darling Harbour.

The new Tooheys Brothers campaign will appear on TV, outdoor and social media.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.