New Tooheys TV ad takes trip through the generations in first creative work by Host
Tooheys has given a nod to the past in the first work for the alcohol brand by new creative agency Host.
https://www.youtube.com/watch?v=o-umyq76gJM
The 60-second TV ad showcases small ‘have-a-go successes’ enjoyed by Australians through the generations with each success toasted with a Toohey’s beer.
The commercial ends with the Toohey’s brothers raising a glass at the opening of their factory in 1869.
At least the Poms still know how to make a good Aussie beer ad.
http://www.adweek.com/adfreak/.....not-166118
I am absolutely baffled by some of the strategies I see them taking to sell beer.
Strategist – Let’s tell stories
Creative – Ok what’s the history of the company
Good to see all these beer, whiskey and bourbon brands getting 5 minutes of concerted creative time being put into their campaign ideas.
It’s not original – but it is well executed.
Well executed. Baffled by the strategy though.
Ummm “Jason, go and get your old man a beer would ya?” It took me straight to the anti drinking “Drink Wise” campaign… Message might be different but the creative isn’t, neither is the connection that I and I reckon a lot of audience will.
https://www.youtube.com/watch?v=yiXvAo6o0HY