New work for mycar Tyre & Auto launches via TBWA\Sydney
Mycar Tyre & Auto has launched a new campaign positioning itself as the benchmark for care, via TBWA\Sydney.
The tongue-in-cheek campaign encourages customers to get the care they deserve in all areas of their lives, like they do for their tyre care.
Featuring a discerning bride, a considered son, and a misunderstood husband, the three spots see the characters demand a “mycar level of care” from their somewhat confused counterparts.
“Our ‘People First’ platform continues to evolve, and this campaign delivers the message that it’s more than reasonable for people to expect, in differing life scenarios, the same level of value, care and service that they have come to expect from mycar,” said Cynthia Fernandez, head of marketing at mycar Tyre & Auto.
“Our tongue-in-cheek tone and humour carries right through to our talented technicians.”
TBWA\Sydney’s creative director, Simon Hayes, added: “We challenged ourselves to get the offer construct across in a fresh, funny and memorable way.
“And we’re proud to say it doesn’t get much more retail than this – in fact every punchline hangs on the offer delivery. As always, it’s been a joy to work with mycar, continuing to shape the brand with the partnership of a clever and caring client.”
The campaign is live across TV, radio, BVOD, OOH, social and digital display.
Other assets:
Credits:
mycar Tyre & Auto
Adele Coswello – Chief customer officer
Cynthia Fernandez – Head of marketing
Creative agency: TBWA\Sydney
Chief creative officer: Evan Roberts
Creative director: Simon Hayes
Creative director: Archie Murugaser
Head client partner: Vanessa Di Blasio
Head of strategy: Sebastian Revell
Senior strategist: Callum James
Senior business manager: Madie Finch
Head producer: Jonathan Pitcher
Group director, production and creative services: Lisa Brown
Media agency: Hearts & Science
PR & social agency: Eleven
Film production: Scoundrel
Director: Ric Cantor
Editor: Adam Wills
Photographer: Ingvar Kenne, The Pool Collective
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
Campaign
care
Cynthia Fernandez
mycar
mycar Tyre & Auto
People First
Simon Hayes
TBWA
TBWA\Sydney
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