New work for mycar Tyre & Auto launches via TBWA\Sydney

July 1, 2024 1:52

Mycar Tyre & Auto has launched a new campaign positioning itself as the benchmark for care, via TBWA\Sydney.

The tongue-in-cheek campaign encourages customers to get the care they deserve in all areas of their lives, like they do for their tyre care.

Featuring a discerning bride, a considered son, and a misunderstood husband, the three spots see the characters demand a “mycar level of care” from their somewhat confused counterparts.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.