New Zealand Cricket appoints Turnstile
New Zealand Cricket has appointed Turnstile.
The announcement:
New Zealand Cricket has appointed Turnstile to work alongside its commercial team to value its international partnership offerings as a result of additional apparel sponsorship locations becoming available from the ICC.
New Zealand Cricket joins other major rights holders in adopting Turnstile’s valuation approach which is premised on quantifying the three key components of partnership value being Benefits, Exposure and Intellectual Property.
Anna Lawrence, GM Commercial at New Zealand Cricket outlined the decision to appoint Turnstile:
“Turnstile’s approach to providing fair market valuations is exactly what we were looking for to ensure that we properly capture the true value of both the BLACKCAPS and WHITE FERNS and capitalise on both teams’ recent successes. We are looking forward to working together with Turnstile on this project to understand how we can deliver maximum commercial value across our portfolio of available rights.”
Dan Gaunt, General Manager of Turnstile explained:
“We are extremely excited about working with New Zealand Cricket as they look to build their international partnership offering across both the BLACKCAPS and the WHITE FERNS as a result of new assets being released by the ICC. We have a lot of experience valuing sponsorship deals on a regional basis and have amassed a significant amount of data on how sponsorship rights trade in different markets around the world, such as India and the sub-continent, so we’re glad we can help New Zealand Cricket with this exercise.”
Source: Turnstile Group media release
