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New Zealand is put on display in ‘the perfect vehicle’ of a video game

July 30, 2020 10:14

Tourism New Zealand is offering explorers holed up at home the opportunity to explore the country through a campaign film that takes the shape of an open world-style video game.

The ‘game’ was revealed in a press conference held on live streaming platform Twitch, inviting the media to watch a walkthrough of Play NZ hosted by gaming influencer Loserfruit.

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics
Andrew Waddel Andy Dilallo Play NZ TBWA Sydney Tourism New Zealand
2 COMMENTS
Anonymous 30 Jul 20

Not one of the greatest promo trailers as stated: “SORRY This video does not exist!”
?

User ID not verified.
    Hannah Blackiston 30 Jul 20

    Hi Anonymous,

    It seems the video has disappeared off the Vimeo account we were using to embed it, so we have updated with the Youtube link instead.

    Thanks!

    Hannah – Mumbrella

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