New Zealand Marketing Association awards Air NZ Grand Prix
Air New Zealand and its agency .99 took out the Grand Prix this year’s New Zealand Marketing Association awards for their “Nothing to Hide” campaign.
The integrated campaign saw Air NZ staff don body paint to illustrate the transparency of its fares. Print, television and social media were used as part of the campaign.
Supreme award winner Progressive Enterprises
In another key win, Progressive Enterprises and its agency Affinity ID won the Nexus-sponsored Supreme award for its Onecard mySpecials loyalty program.
Progressive Enterprises’ Onecard customers receive personalised communications which recommended products that were relevant to them at a discounted price. Progressive owns and operates 150 Countdown, Woolworths and Foodtown supermarkets.
The Marketing Association’s RSVP and Nexus Awards recognises the best of the best in marketing in New Zealand, with this year’s event attracting over 250 entries.
Full list of winners:
Award: RSVP Grand Prix
Title: Air New Zealand Nothing to Hide
Other Awards: RSVP Customer Engagement Gold
Entrant: .99
Nominee: Air New Zealand
Award: Nexus Supreme
Title: Onecard mySpecials
Other Awards: Nexus CRM and Data Management Gold, Nexus Media and/or Channel Utilisation Gold, Nexus Production and Fulfilment Gold, Nexus Strategic Vision Gold, Nexus Innovation Silver, Nexus Customer and Market Insight Silver
Entrant: Affinity ID
Nominee: Progressive Enterprises
Award: RSVP Customer Engagement Gold
Title: Growing the Nation’s Brain in just 7 days
Entrant: DraftFCB
Nominee: Neurological Foundation
Award: RSVP Customer Engagement Gold
Title: Onecard mySpecials
Other Awards: RSVP Sales Generation/Promotion Gold
Entrant: Affinity ID & Ogilvy NZ
Nominee: Progressive Enterprises
Award: RSVP Customer Engagement Gold
Title: Yellow Tree House
Entrant: AIM Proximity & Colenso BBDO
Nominee: Yellow
Award: RSVP Customer Engagement Gold
Title: Onecard Refreshed
Entrant: Ogilvy NZ and Affinity ID
Nominee: Progressive Enterprises
Award: RSVP Lead Generation Gold
Title: Golf GTi Track Day Invite
Entrant: RAPP NZ
Nominee: European Motors Distributors
Award: RSVP Sales Generation/Promotion Gold
Title: Onecard mySpecials
Other Awards: RSVP Customer Engagement Gold
Entrant: Affinity ID & Ogilvy NZ
Nominee: Progressive Enterprises
Award: Nexus Customer & Market Insight Gold
Title: Financial Wellbeing Programme
Other Awards: Nexus Strategic Vision Gold
Entrant: ANZ National Bank
Nominee: RAPP
Award: Nexus CRM and Data Management Gold
Title: Onecard mySpecials
Other Awards: Nexus Supreme, Nexus Media and/or Channel Utilisation Gold, Nexus Production and Fulfilment Gold, Nexus Strategic Vision Gold, Nexus Innovation Silver, Nexus Customer and Market Insight Silver
Entrant: Affinity ID
Nominee: Progressive Enterprises
Award: Nexus Innovation Gold
Title: The Beck’s List
Entrant: Shine
Award: Nexus Innovation Gold
Title: Valentines 09 – The Secret
Entrant: AIM Proximity
Nominee: The Warehouse
Award: Nexus Marketing Products and Services Gold
Title: Next Best Activity at Telecom: Marketing Alerts
Other Awards: Nexus Innovation Silver
Entrant: Telecom New Zealand
Award: Nexus Media and/or Channel Utilisation Gold
Title: Immigration New Zealand’s Queenstown Seasonal Employment Campaign
Entrant: Rapport Advertising and Marketing
Nominee: Department of Labour
Award: Nexus Media and/or Channel Utilisation Gold
Title: Onecard mySpecials
Other Awards: Nexus Supreme, Nexus CRM and Data Management Gold, Nexus Production and Fulfilment Gold, Nexus Strategic Vision Gold, Nexus Innovation Silver, Nexus Customer and Market Insight Silver
Entrant: Affinity ID
Nominee: Progressive Enterprises
Award: Nexus Production and Fulfilment Gold
Title: Air New Zealand ePass Launch
Other Awards: Nexus Innovation Silver
Entrant: Marketing Impact
Nominee: Air New Zealand
Award: Nexus Production and Fulfilment Gold
Title: Onecard mySpecials
Other Awards: Nexus Supreme, Nexus CRM and Data Management Gold, Nexus Media and/or Channel Utilisation Gold, Nexus Strategic Vision Gold, Nexus Innovation Silver, Nexus Customer and Market Insight Silver
Entrant: Affinity ID
Nominee: Progressive Enterprises
Award: Nexus Strategic Vision Gold
Title: Financial Wellbeing Programme
Other Awards: Nexus Customer & Market Insight Gold
Entrant: ANZ National Bank
Nominee: RAPP
Award: Nexus Strategic Vision Gold
Title: Onecard mySpecials
Other Awards: Nexus Supreme, Nexus CRM and Data Management Gold, Nexus Media and/or Channel Utilisation Gold, Nexus Production and Fulfilment Gold, Nexus Innovation Silver, Nexus Customer and Market Insight Silver
Entrant: Affinity ID
Nominee: Progressive Enterprises
Award: RSVP Craft Best Art Direction Winner
Title: Whitcoulls Kids Top 50
Entrant: DraftFCB
Nominee: Whitcoulls
Award: RSVP Craft Best Content Integration Winner
Title: Robert Harris – Every Break Should Be Inspirational
Other Awards: RSVP Craft Best Integration of Media Channels Winner
Entrant: DraftFCB
Nominee: Cerebos Gregg’s
Award: RSVP Craft Best Copy Winner
Title: Hour Long Letter
Entrant: DraftFCB
Nominee: APN News & Media
Award: RSVP Craft Best Data Strategy Winner
Title: Onecard mySpecials
Other Awards: RSVP Craft Best Use of Email/eCRM Strategy Winner
Entrant: Affinity ID
Nominee: Progressive Enterprises
Award: RSVP Craft Best Integration of Media Channels Winner
Title: Robert Harris – Every Break Should Be Inspirational
Other Awards: RSVP Craft Best Content Integration Winner
Entrant: DraftFCB
Nominee: Cerebos Gregg’s
Award: RSVP Craft Best Overall Creative Winner
Title: Yellow Tree House
Other Awards: RSVP Craft Most Innovative Campaign Winner
Entrant: AIM Proximity & Colenso BBDO
Nominee: Yellow
Award: RSVP Craft Best Strategy Winner
Title: Onecard
Entrant: Ogilvy NZ and Affinity ID
Nominee: Progressive Enterprises
Award: RSVP Craft Best Use of Emerging Media Winner
Title: Air New Zealand Airpoints Fairy
Entrant: AIM Proximity
Nominee: Air New Zealand
Award: RSVP Craft Best Use of Email/eCRM Strategy Winner
Title: Onecard mySpecials
Other Awards: RSVP Craft Best Data Strategy Winner
Entrant: Affinity ID & Ogilvy NZ
Nominee: Progressive Enterprises
Award: RSVP Craft Best Use of Mail Winner
Title: The Nest
Entrant: Saatchi & Saatchi DGS
Nominee: Wellington Zoo
Award: RSVP Craft Best Use of Search Engine Marketing Winner
Title: TVNZ News & Sport Search Engine Optimisation Campaign Entrant: SureFire Search
Nominee: TVNZ
Award: RSVP Craft Most Innovative Campaign Winner
Title: Yellow Tree House
Other Awards: RSVP Craft Best Overall Creative Winner
Entrant: AIM Proximity & Colenso BBDO
Nominee: Yellow
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I would defo fly air NZ if the crew were wearing these uniforms!
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