News bulletins top week’s ratings while ABC News channel attracts record audience share
TV audiences turned back towards news programming as the coronavirus emergency worsened through the week, ratings from OzTam reveal.
The thirst for news saw the ABC News channel attract some of the biggest audience share in its history.
Unusually, the four most watched TV programs of the last seven days were all news bulletins, with last Sunday’s Seven News averaging 1.381m metro viewers, just ahead of Nine News Sunday which rated 1.264m.
Seven News bulletins were also in third and fourth slots in the all-people demographic too.
However, in the advertiser-preferred 25-54 demo, Nine’s reality show Married At First Sight was strongest, with Sunday, Wednesday, Monday and Tuesday’s episodes taking the top four slots.
Nine comfortably won the week with a primary channel share of 22.3%, ahead of Seven’s 17.9%. The ABC’s main channel pulled in 13.5%, ahead of Ten’s 10.6%.
In what may have been a first for the secondary channels, ABC News was top with a share of 4.2%, ahead of Nine’s Gem on 3.7%. The ABC News channel will celebrate its tenth anniversary in July.
Nine was also top for weekly network share across all its channels, with a 30.2% slice of the audience. Seven followed with a 25.2% share, while ABC was on 20.7% SBS had a share of 7.6%.
The below graphs were compiled by Nine based on OzTam data but exclude ABC and SBS. As such, the data may differ from the figures reflected in the above story.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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And Scomo wants to slash the ABC budget!!!!
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