News.com.au achieves highest unique audience to date
News.com.au has reached its highest ever unique audience, according to the latest Nielsen Digital Content Ratings figures.
The website, which leads the global news and events category, had a unique audience of 10.3m, a month on month increase of 5%.
News.com.au achieved a unique audience of more than 10m
It marks the first time news.com.au has had an audience larger than 10m, according to the numbers.
News.com.au general manager, Melissa Overman, said the brand had been on a strong trajectory over the last few years.
“It’s a great result and evidence of the collaboration between our editorial, product, analytics, commercial and marketing teams who believe passionately in delivering a credible news experience for our readers,” Overman said.
The result comes a month after the website was revamped.
News.com.au editor-in-chief, Kate de Brito said the result was a testament to the team.
“This has been a massive year when sport and politics have dominated, as well as a great year for campaigns, exclusives and unrivalled breaking news coverage. We are immensely proud to have achieved this milestone in digital news,” de Brito said.
Other brands to reported strong month-on-month growth included The Age, which grew its number by 31% to a unique audience of 3.783m, and Yahoo7, which grew by 10% to 4.736m.
The Guardian and Herald Sun also saw modest growth, up 7% and 9% respectively, to audiences of 4.530m and 2.901m.
Daily Mail Australia fell by 16%, but still has a larger audience than Yahoo and The Guardian.
The website with the most average time spent monthly was ABC News Websites – at 32 minutes and 24 seconds.
Outside of the news and current affairs category, youth publisher Vice Media Network grew by 8% to a unique audience of 1.182, while Buzzfeed, Pedestrian and Junkee Network all saw dips. Buzzfeed fell 2% to a unique audience of 3.113m, while Pedestrian fell 5% to an audience of 995,427 and Junkee fell to 729,577 – a drop of 9%.
