‘The internet remembers’, says Drink Wise in an attempt to combat ‘silly season’ binge drinking

Responsible alcohol consumption organisation Drink Wise has launched a campaign which tells Australians that even though hangovers may only last for one day, “the internet remembers”.

Created by Clemenger BBDO Melbourne, the campaign consists of five stone statues of a woman vomiting across popular nightlife destinations in Melbourne.

In the campaign, each statue offers an augmented reality experience which shows an embarrassing drunken situation.