News.com.au appoints commercial content editor from UBank to drive native strategy
Chander
News.com.au has appointed its first commercial content editor, with UBank’s marketing campaign manager Caitlin Chander joining the news site to push its native content strategy.
Chander joins the company after just six months with Ubank. Previously she was in marketing roles with Dixon Advisory for two-and-a-half years.
A NewsLifeMedia spokesperson told Mumbrella the appointment was in line with market demand for commercially led content.
“It’s an exciting appointment and development of News.com.au’s commercial strategy,” they said.
Chander will be developing News.com.au’s native content marketing initiatives and integrated sales and editorial campaigns.
She is part of the commercial integration team.
Miranda Ward
The Publish Conference, being held at Doltone House Jones Bay Wharf, Sydney Harbour on October 21, will include case-study presentations on branded content and how to create compelling branded storytelling platforms to reach a target market. For more information on the program and how to book tickets click on the banner below.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Fuck branded content. Let stories be stories and ads be ads.
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Don’t be a hater Luke.
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Couldn’t agree more Luke, too much of this and consumers will just ignore OR be so suspicious if has an anti-brand effect…my wife and kids are (almost) at that point already.
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