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News.com.au partners with Snapchat Discover

Snapchat Discover homescreenNews.com.au has announced it will be launch partner for Snapchat Discover in Australia, with consumers able to access a selection of news.com.au content on Snapchat.

Snapchat Discover, announced in January, allows editors to curate content specifically for a Snapchat audience.

Julian Delany, news.com.au general manager, said: “We’re delighted to partner with Snapchat and allow consumers a new way to access what news.com.au does best, tell and share stories. Snapchat is a very visual platform sonews.com.au’s Discover content will be presented in this way in the brand and style of content that our consumers see every day.

“News.com.au has the largest mobile audience of all news sites in this country and our growth has outpaced the mobile market over the last year. Snapchat’s popularity among young mobile consumers provides an opportunity to showcase news.com.au content to an additional group beyond our existing audience.”

Within the Snapchat app, users swipe left from the Stories page to find Discover and then are able to tap news.com.au to find the daily edition which will include five – 10 stories curated by the news.com.au editorial team.

Snapchat CEO Evan Spiegel said: “We’re really excited and thankful to be working with the news.com.au team and look forward to watching their stories on Discover.”

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