Former BMF ECD David Klein joins CHE Proximity



CHE Proximity has appointed former BMF Melbourne ECD David Klein as ECD to replace Leon Wilson who is departing the agency “to pursue new interests” after a year-and-a-half.

Klein joins the Clemenger group agency after working with Clemenger BBDO Melbourne since August last year after four months of freelancing with the agency. Prior to that he spent four years with BMF Melbourne as an ECD.

James McGrath, creative chairman of Clemenger BBDO, said: ‘‘Dave is an evangelist of commercial creativity. He cares deeply about the business problem and is motivated to seek new and innovative ways to creatively solve problems for our clients. He is a wonderful manager of people and as a partner to Chris, will continue to drive Che Proximity forward.’’

In September BMF Melbourne was folded into the Naked Melbourne office.

On his appointment Klein said: “I’m really excited to be taking up the reins at Che Proximity. I’m proud of the work I’ve done at Clemenger BBDO, Melbourne, and while it’s hard to leave the talented people there, I’m looking forward to this new adventure. To have the opportunity to contribute to the culture and success of Che Proximity and make great things for all their clients, alongside Chris and everybody there, is a privilege.’’

CHE Proximity managing director Chris Howatson said: “During the last 18 months Leon’s work at CHE Proximity has been awarded at Spikes, Caples, Clios and Mobius. His contribution to the agency has both made the work better and been a significant factor behind the agency’s rapid growth. I’d like to personally thank Leon for his tireless efforts and wish him the very best in his next step.”

CHE Proximity clients include Telstra, Foxtel, Mazda and AGL.

Howatson said: “A partnership with Google has also been announced this week, which will deliver priority support and access to CHE Proximity clients.”


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