News.com.au the most-read digital news outlet in first Ipsos Iris report
Ipsos Iris, the new digital measurement currency endorsed by IAB Australia, has released its inaugural set of monthly data, which found that Australians spent on average 107 hours online on a PC/laptop, smartphone, or tablet device in January.
The figures aim to provide insights into the digital behaviours of 21 million Australians aged 14+ who access online digital content and services.
The most popular online categories by total audience size in January include social networking (20.9 million), search (20.9 million), technology (20.8 million), retail & commerce (20.6 million) and entertainment (20.5 million).
